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Business in Focus – Aquaneo Pool Store 

By Staff Writer Matt Owen

You don’t have to spend much time chatting with Aquaneo Pool Store Owner, Jamie Fraser to know he is one switched on guy. 

With 25 years experience in the industry, of course he knows everything there is to know about pool servicing, chemicals and equipment.  But there is more to the Aquaneo story. By the way, in case you were wondering ‘Aquaneo’ is Greek for new waters. 

Here is what makes the Jamie Fraser and Aquaneo story interesting. After moving to Australia in 2011 he noticed something, Australia was way behind than Europe in terms of pool stores, in particular online services. He sensed an opportunity, and the rest is history. 

Aquaneo went big with online sales. A platinum EBay Seller with over 80,000 products sold. All of this while operating on Bribie Island. He has recently expanded to use other online platforms including Kogan and Amazon. 

About 18 months ago, Jamie sensed an opportunity to offer something else. A retail space. This was now in addition to the wholesale online business and pool servicing. 

Jamie isn’t the type of business owner to remain static and is currently working on what could be his biggest move – Aquaneo branded products. More on this in the future! 

If you need your pool serviced, pool equipment and parts, servicing or chemicals pop into Aquaneo and Jamie or Kate will be pleased to help you out and you will find something else about them: friendly service. With over 600 product types in stock chances are what you need will be there: and they also offer free delivery!

Aquaneo also supply pool heaters, pool blankets and rollers: pretty much everything you can imagine for your pool. Jamie is an amazing success story and a great lesson for all small business owners to evolve. From an online store, to servicing, to a retail store and next, their own branded product range. 

You can call Jamie on 1300 279 502, visit or pop in and see them at 179 First Avenue, Bongaree (opposite the soccer fields) for a free water sample test and to check out their stock. 


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