From fringe to force: The comeback of Pauline Hanson

By Chase Christensen 

A voice for some and despised by many, Pauline Hanson is one of, if not, the most intriguing politicians in Australian history and that is saying something. The leader of the One Nation Party is currently more popular than ever, shaking the foundations of Australian politics.  

The key question is: why has it taken nearly 40 years for her to reach this peak? 

The 2025 federal election results were the first clear sign of a shift towards Hanson. The controversial figure secured 6.4% of the primary vote, representing a 1.4% swing in her favour compared to the 2022 election, and a dramatic 5.11% increase from nine years earlier. When One Nation supporters thought the surge in popularity could not grow any larger, it did……significantly. Hanson now averages an unofficial primary support of around 16% in opinion polls, with some suggesting support as high as 21–23%. This leap is extraordinary and if replicated at the 2028 federal election, it would make winning far more challenging for both major parties. 

Although One Nation is still classified as a minor party, it doubled its Senate representation to four seats in 2025, despite failing to secure any seats in the House of Representatives. However, its competitiveness in lower house contests increased, signalling continued growth and the potential to become a serious force in both chambers of parliament. 

A major factor drawing voters towards One Nation is the dramatic decline of the Liberal National Coalition. The Coalition suffered record-low vote shares at the last election, with critics arguing the party has drifted towards a more centrist political stance. As a result, many right-wing voters have shifted their support to Hanson, whose party is grounded in traditional values and appeals to those uncomfortable with the direction in which society is progressing. 

Much of One Nation’s appeal lies in its ‘Australia First’ mentality, often likened to Donald Trump style politics adapted for Australia. This approach resonates with voters who feel left behind by globalisation, frustrated with political elites and concerned about immigration, national identity and economic sovereignty. It offers simple solutions, strong leadership and a return to perceived traditional values, framing complex issues as a struggle between ‘ordinary Australians’ and distant unaccountable institutions. 

Hanson’s message also attracts those disillusioned with career politicians and empty promises. It taps into everyday frustrations surrounding the cost of living, jobs moving offshore and a growing sense that Australia is losing control over its own future. The message is direct and easy to understand, making it both accessible and shareable. Supporters are drawn to the idea of putting Australians first, even when the proposed solutions lack detail or practicality. 

Ultimately, Pauline Hanson’s resurgence highlights a significant shift within segments of the Australian electorate. Whether people agree with her or not, her message is resonating in ways it has not before. If the major parties fail to address why voters are turning to One Nation, her influence is likely to continue growing rather than fade away.