Highlighting the importance skin of cancer awareness

Taking slip, slop and slap up a notch, a national campaign to raise skin cancer awareness is being rolled out this summer.

A $10 million campaign will hit our beaches this summer to remind all Australians to be UV aware and stay safe in the sun in 2022. The campaign, announced on Bribie Island, is part of the $20 million Federal Government investment over the next two years in skin cancer awareness activities.

Cancer Council Australia is on board and have created new sun safe characters that follow in the footsteps of the renowned Sid from the Slip, Slop, Slap campaign of the 1980s.

Jimmy and his faithful side kick Fido will hit screens across the country and appear at awareness raising events to remind Aussies to check the UV index and be SunSmart this summer.

The campaign will highlight that when it comes to skin cancer protection, it’s ultraviolet radiation (UV) – not heat – that people need to be aware of when heading into the great outdoors.

You’ll soon see the campaign pop up on free-to-air tv, digital and social media, outdoor advertising and radio stations across Australia. There will also be events across the country, where people can pick up free sunscreen, Cancer Council hats, play games, and grab some shade under a Cancer Council cabana.